About ChanYond

Our Story

ChanYond was founded in Shenzhen with a single conviction: cross-border e-commerce sellers deserve better IP protection than they're getting.

Our founder holds a Master's in Intellectual Property Law from China University of Political Science and Law — one of the country's top law schools — and is a licensed attorney. He spent 15 years watching the same pattern repeat itself: sellers built thriving brands, only to lose them to trademark squatters, hijackers, or simple administrative mistakes that a competent IP firm would have caught.

The problem was structural. Traditional law firms understood the statutes but not how Amazon, TikTok Shop, or Shopify actually worked. E-commerce service providers understood the platforms but not the legal framework. There was no one bridging the two.

So we built that bridge. Today, we've protected over 2,000 brands — from solo entrepreneurs to publicly traded companies. More than 70% of our new clients come from referrals. We think that's the best measure of whether we're doing something right.

ChanYond Founder

Master's in IP Law, China University of Political Science and Law
Licensed Attorney (National Legal Professional Qualification)
15 years in intellectual property
Member, China Trademark Association

"I treat every case like it's my own brand on the line. Trademark registration is not data entry — it's legal strategy. It's knowing which arguments work, which risks are worth taking, and when to tell a client the hard truth instead of what they want to hear."

How We Got Here

A focused firm, built step by step

2016

ChanYond Founded

Built from the ground up in Shenzhen, focused exclusively on cross-border IP

2017

CNIPA Registered

Officially licensed as a trademark agency by the CNIPA Trademark Office

2018

CTA Member

Joined the China Trademark Association

2020

Global Law Firm Network Established

Built partnerships with overseas law firms for international filing capability

2022

Full Category Coverage

Serving sellers across electronics, home, outdoor, beauty, and more

2025

95%+ USPTO Approval

Sustained across 2,000+ filings from 2023 through 2025

How We're Organized

Specialized roles, global reach

Shenzhen Team

Trademark attorneys, IP consultants, and client-service specialists working under one roof

Global Attorney Network

100+ law firm partners across 20+ countries for local filing and representation

How We Divide the Work

Our China team owns strategy, search, and legal risk assessment. Our overseas partners handle local filing and representation. No one person tries to do everything — every task goes to the right specialist.

CREDENTIALS

Professional Credentials

All credentials are verifiable through official channels

CNIPA-Registered Trademark Agency

Officially registered and licensed by the CNIPA Trademark Office. You can verify our registration on the official CNIPA website.

China Trademark Association Member

Full member of the China Trademark Association, participating in industry standards and professional exchange.

Licensed Attorney on Staff

Our founder passed China's National Legal Professional Qualification examination — the equivalent of the bar exam — and is licensed to practice law.

CUPL Law School Graduate

Our founder earned his Master's in Intellectual Property Law from China University of Political Science and Law — one of China's top law schools.

What's in a Name

People often ask what "Qianyuan" (乾远) means

乾 (Qián)

From the first hexagram of the I Ching — it represents the creative, the generative, the steadfast. For us, it stands for professionalism and accountability. It's about showing up and doing the work right.

远 (Yuǎn)

It means distance — the long arc. A trademark takes 8 to 12 months to register. A patent takes longer. A brand takes years to build. We're in it for the long game with our clients. No shortcuts, no quick flips.

We don't see intellectual property as a cost center — it's the most valuable long-term investment a brand can make. That's why we don't compete on price, we don't make promises we can't keep, and we don't do one-off transactions. We want every seller to build a solid foundation before things go wrong — because by the time they do, it's usually expensive.

Read the Full Brand Story →

OUR OFFICE

Where We Work

Longhua, Shenzhen — home to our IP team

About Us