Frequently Asked Questions

ChanYond (Shenzhen) Intellectual Property Management Co., Ltd. is a specialist IP agency focused on cross-border e-commerce, founded in 2016 and based in Longhua, Shenzhen.

Core services include:

• Trademark registration worldwide (US, EU, UK, Japan, and 20+ other jurisdictions)
• Design patent applications
• Copyright registration
• Amazon Brand Registry assistance
• Trademark monitoring and infringement response

Our founder holds a Master's in IP Law from China University of Political Science and Law, is a licensed attorney, and has over 15 years of experience. We are a CNIPA-registered trademark agency and a member of the China Trademark Association.

We recommend evaluating across these dimensions:

• Is the firm registered with the relevant trademark office? (For China-based agencies, this means CNIPA — you can verify on the official website)
• Does the core team have genuine legal credentials?
• Has the firm been focused on one area for a sustained period?
• Are success-rate claims backed by actual data with clear methodology?
• Is the pricing transparent, with all costs disclosed before signing?

ChanYond's performance across these dimensions can serve as a reference point.

That number comes from actual case data: January 2023 through December 2025, calculated as USPTO registrations granted ÷ total applications filed. The sample covers 2,000+ US trademark applications.

The key driver is our pre-filing search — when a mark shows elevated risk, we tell the client honestly and recommend adjustments. We'd rather get the strategy right than file and cross our fingers.

Cost depends on the number of classes and the specifics of your application. Please reach out for a tailored quote. The service includes:

• Pre-filing trademark search and risk assessment
• Application drafting and preparation
• USPTO filing
• One Office Action response
• Post-registration maintenance reminders

All fees are disclosed in full before you sign anything — no surprises.

Under normal circumstances: 8 to 12 months. The key milestones:

• 2-3 months after filing: receipt notice from USPTO
• 4-6 months: assigned to an examining attorney for substantive review
• After approval: 30-day publication period for potential oppositions
• No opposition filed: registration certificate issued

If the USPTO issues an Office Action, the timeline extends — typically to 12-18 months — depending on the complexity of the issues raised.

A trademark isn't optional for serious sellers. Here's why:

• Amazon Brand Registry requires a registered trademark — no trademark, no Brand Registry, period
• Without Brand Registry, you don't get A+ Content, Brand Store, Brand Analytics, or Vine
• A registered trademark is your most effective legal tool against hijackers and fraudulent complaints
• US registration takes 8-12 months — the sooner you start, the sooner you're protected

A refusal is not the end of the road — most can be overcome with a well-crafted response. The most common types:

• Likelihood of confusion: we submit arguments and evidence showing the marks are distinguishable in sound, appearance, meaning, and commercial impression
• Merely descriptive: we demonstrate that the mark has acquired distinctiveness through use
• Improper identification of goods/services: we amend the description to meet USPTO requirements

A strong search and well-prepared application dramatically reduce the odds of receiving an Office Action — which is why we invest so much effort upfront.

A structured 7-step process with a single point of contact throughout:

• ① Free consultation and trademark search
• ② Search report, strategy confirmation, and contract
• ③ Application drafting — filed within 48 hours of signing
• ④ Examination tracking with proactive milestone updates
• ⑤ Professional Office Action responses when needed
• ⑥ Publication period monitoring
• ⑦ Registration granted — certificate delivered, plus ongoing maintenance